After the delisting of Hong Kong stock market and frequent closing of stores, Wang Baili finally stepped out of silence to start new business and entered the customized market with foot type big data.
In the face of the deadlock in the development of traditional footwear brands in China, belle is struggling to expand its customized business in the market.
BELLE officially launched its official shopping mall on the official WeChat official account last year. Consumers can "Customize" their shoes after measuring their feet in the store.

To buy Belle's "customized shoes", consumers need to scan their feet with 3D foot scanners in brand stores. Yiwei said the scanner uses "non-contact speckle structured light three-dimensional measurement technology", which can scan the foot 360 degrees.
Shopping mall reporter officially launched a official account of BELLE's "WeChat's official account of the Beijing," the BELLE Daily News reported recently. The volume of the news is the highest in the news of the WeChat technology public information.
It is reported that the shopping mall is built in the WeChat official account of "meaning technology". The company is a data subsidiary of belle, which mainly provides foot type data analysis for belle.
Beijing Business Daily reporter learned that Belle's customer service hotline has opened a customer service line for Yiwei customized mall. According to reports, at present, only leather and color can be selected for customized shoes, while other shoe accessories and accessories cannot be selected. According to reports, each pair of customized shoes will be completed within 15 working days and delivered by express delivery for customers. For after-sales, the reporter learned that the mall can provide 7-day return and 30 day repair service.
According to the staff of Yiwei custom shopping mall, the online platform was launched on March 1. Consumers need to scan their feet in the 3D foot measuring device of belle brand stores and get foot shape data reports. Later, after the data report is uploaded, consumers can place an order to buy customized shoes in the mall, and then the customized shoes will be sent to consumers by express mail.
At present, there are 18 customized shoes on line in Yiwei customized shopping mall. Among them, there are 11 kinds of women's shoes, which are divided into flat shoes and high-heeled shoes. The price of customized shoes is between 688-899 yuan. There are 7 kinds of men's shoes, which are business shoes and leisure shoes, and the price of customized shoes is between 798-1038 yuan. According to the introduction, the price difference of customized shoes is mainly reflected in the raw materials.
Beijing Business Daily reporter in the comparative observation found that Belle's seasonal shoes product prices are mostly more than 600 yuan, thousands of Yuan shoes are not a few. In addition, on the platform of yougou.com under Belle group, the discount of off-season or off size shoes can be as low as 50%, most of which are priced at more than 300-600 yuan. It can be seen that the price of Belle's customized shoes is not much higher than that of non customized finished shoes.
It remains to be seen whether Belle can get out of the siege.
This article comes from the network, which is arranged and released by bronzing machine, trademark transfer machine and Unilever shoe machine