To promote brand globalization, we need to go to sea in an all-round way

Release time:2020-04-17 source:Dongguan Houjie Youli shoe machine trade
A few days ago, the 2018 tmall Global Strategy Conference and China brand global strategy cooperation forum were held in Hangzhou to explore how Chinese brands can better go to the world under the strategic layout of tmall global, focusing on the topics of opening up new retail channels and empowering Chinese brands. Relevant principals of tebuk attended the forum.
It is reported that tebuk group has more than 6000 offline retail terminal stores in China, covering the Chinese market in an all-round way. Overseas target markets mainly focus on Asia and radiate around the world. At present, tebuk Group operates in more than ten countries, including Vietnam, Kazakhstan, Uzbekistan, Ukraine, India, Nepal, Saudi Arabia, Iran, Cambodia, Malaysia, etc., with a total of 120 overseas stores Many families.


特步为推进品牌全球化要全面“出海”

  As early as April this year, tmall invited top business leaders and CEOs to visit Australia and participate in tmall's overseas offline activities in Australia, especially within the invited enterprises. This trip to Australia revealed the business vision of "going global". "In the future, on the one hand, we need to improve our brand influence overseas and attract young overseas fans; On the other hand, relying on tmall Global's established Omni channel advantages of online and offline integration and omni-directional technical capabilities of logistics, payment, big data, etc., more goods and services will be efficiently extended to more countries and regions overseas, so that overseas consumers can see, like and experience the high-quality services of the special step. " Tebuk said.
According to the introduction, in terms of cross-border e-commerce layout, tebuk aims at Russia and other markets, mainly through fast selling, while cooperating with third-party overseas warehouses; for Southeast Asia, tebuk enters the lazada platform, and the current order is gradually increased; in addition, tebuk also opens the overseas market through tmall's official flagship store. According to the data, in 2017, the "double 11" special step has been sold to more than 100 countries through tmall's overseas app end, instant messenger, lazada and other platforms.
In the future, the company will work with tmall global to promote brand globalization and build a complete global brand business layout with Alibaba with good brand, product and operation capabilities.
This paper is from the network, published by the heat transfer press rubber sole roughing machine Youli shoes machine Co., Ltd
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