Recently, a report jointly issued by the Internet Business Department of times weekly and the monitoring data of Youjie Xinda e-commerce once again attracted the attention of hongxingerke. In this report, Anta, Li Ning, 361 °, hongxingerke, Tebu and guirenniao are selected as the data collection objects, and hongxingerke's e-commerce has the highest praise volume and rate.

This report, from the perspective of the volume of comments and the content of the comments, collects the relevant data of the official flagship stores or exclusive stores of tmall and jd.com during the period from June 26 to July 18, 2018, and evaluates the sports shoes brands with the best online shopping feedback and public praise. The dimensions of the report monitoring are divided into the first level business dimension and the second level business dimension of product quality. The former includes product quality, customer service, logistics service, promotion and after-sales service; the latter includes quality / workmanship, peculiar smell, foot grinding, specification and size difference, air permeability, etc.
In this monitoring, it was found that the content of "product quality" accounted for the highest proportion of the six sports brands monitored, whether positive or negative comments, indicating that product quality is the most concerned issue of consumers in the process of online shopping.
In addition, among all the brands monitored, hongxingerke has the highest volume of comments; from the perspective of high praise rate, hongxingerke not only has the highest volume of comments, but also has the highest rate of high praise.
In fact, it's no surprise that hongxingerke has performed well in the e-commerce data collected by the third party this time. After the winter of 2011-2014 in the domestic sporting goods industry, although the external voice of hongxingerke has been weakened, it has been continuously strengthened and improved in the internal links of products and sales.
In July, in order to implement the national strategy of "brand power", the program of "big country brand" launched by CCTV began to broadcast the feature film of hongxingerke, which fully affirmed the brand image of hongxingerke's "new national product" and the ingenuity and wisdom of sticking to the quality.
To the outside world, hongxingerke, who has been quite low-key in recent years, seems to stand out as a "black horse", but this is far from the case.

In order to improve its own supply and marketing system, hongxingerke has been doing things in a low-key way. In order to speed up the allocation capacity and efficiency of goods and improve the overall experience of customers, the brand has been building a smart logistics system in recent years.
Based on the application of Internet of things technology, intelligent logistics adopts WMS storage management system and implements inventory integration to realize the most critical "last kilometer" goods allocation. In 2017, Changtai e-commerce Industrial Park, an important achievement of hongxingerke's intelligent logistics layout, was completed and put into use. As the first e-commerce Industrial Park base built with the design concept of "interconnection, intelligence and green" in the industry, the smart supply chain has greatly improved the service quality and competitiveness of hongxingerke e-commerce.
At present, hongxingerke has more than 7000 stores in China. Its products are sold in Europe, Southeast Asia, the Middle East, North and South America, Africa and other countries and regions. It has trademark patent rights in more than 100 countries around the world.
In May this year, hongxingerke industrial group formally established hongxingerke (Ziyang) Industrial Co., Ltd. in Anyue Industrial Park. With a total investment of 500 million yuan, the project plans to build 12 international advanced shoemaking production lines, achieve an annual production of 10 million pairs of sneakers, with an output value of 2 billion yuan and 2500 jobs.
Six production lines of the first phase of the project will be put into production on August 10 this year.

Hongxingerke is not the only enterprise willing to build a production base in the west to develop market demand. It is reported that Quanzhou brand companies such as king of nine herds, peak, Jordan and LiLang have some ideas about this, while hongxingerke is in the forefront.
Although there is not much news from hongxingerke in recent years, it has always taken root in product construction, adhered to the ingenuity and wisdom of quality, and believed that the brand would break out in the context of "new domestic products" dividend.
This article comes from the network, which is organized and released by the heat transfer press, rubber sole roughing machine, Youli shoes machine Co., Ltd. hotline: 13592760466