The brand that once spent 900 million yuan to buy, Qianbaidu will sell it now

Release time:2020-04-17 source:Dongguan Houjie Youli shoe machine trade

After the blind acquisition, the sale of foreign assets by Chinese enterprises has occurred many times this year.
A few days ago, it was reported that Qianbaidu, a Nanjing shoe company, had hired vermion partners Yinzhu partners Co., Ltd. as a consultant to deal with the potential acquisition of Hamleys, a century old toy chain operator of the group.
In 2015, baidu announced the acquisition of Hamleys, a British toy chain operator with a history of 258 years, for £ 100 million (about RMB900 million), which had changed hands three times before the intervention of Chinese capital.

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However, recently, Qianbaidu's share price has plummeted in the open market, due to the deadlock in its original plan to cooperate with Nanjing Xinjiekou Department Store Co., Ltd. The market value of Baidu was just HK $1.184 billion (about RMB 1.048 billion) as of the close of HK $0.57 on the 22nd.
In May this year, baidu wanted to acquire 51% of the stock right of house of Fraser group, the commercial sector of Nanjing Xinjiekou Department store, for HK $1.5 billion. Qianbaidu has said that the acquisition of Freid department store is an important step in the implementation of the global brand strategy, which can further strengthen Qianbaidu's influence in the Chinese retail market and lay the foundation for the development blueprint of overseas brands. But because the stock price of Baidu fell sharply, the loss was serious in the semi annual report, and the cooperation was terminated.
Qianbaidu International Holding Co., Ltd., listed on the main board of Hong Kong Stock Exchange in 2011, is an investment holding company mainly engaged in manufacturing and selling fashion brand shoes. The company operates through three business segments: shoe retail and wholesale, shoe contract production and toy retail. The company also provides marketing and sales agency services through its subsidiaries.
When Hamleys fell into the hands of Baidu, it was the time when Chinese and foreign investment was frequent, and then the policy was tightened. Under the macro environment of deleveraging this year, some enterprises had debt problems, and Chinese enterprises' acquisition of foreign assets was no longer a dividend. In addition, in recent years, the women's shoes industry has lost in the first line, and its main business is hard to support, which has been unable to bear the burden of cross-border or acquisition.
It is reported that Hamleys lost 12 million pounds (about 100 million yuan) before tax in 2017. At present, Qianbaidu's traditional women's shoes business is not optimistic. According to the middle report at the end of August, Qianbaidu lost 14.097 million yuan from January to June. Baidu, which is heavily in debt, can no longer bear a Hamleys with the same loss. It may be wise to choose to sell.
This article comes from the network, which is organized and released by the heat transfer press, the insole molding machine, Unilever shoes machine Co., Ltd. hotline: 13592760466


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