The master of sports action trust is not very keen on it. As a global action brand, the United States has a lot to do with action brands. For many action brands, the most important step of brand promotion is the market, and China is a huge potential market for them, but there is a big black horse in China who has taken adenaikla off the horse. Today you will enjoy yourself:

　　Unexpected winner
And this black horse is Skye. In an American market with an output value of more than 300 billion US dollars, the competition for sports goods is the most intense. Facing the new brands emerging every day, how can Skye beat other competitors and then challenge the unshakable Nike? Trust masters all know that Nike, together with Superstar Jordan, has made the global sales of Nike reach the top, and also pulled the sales of Nike Many stars, such as Owen and James, have been attracted, but Skye has become the "new shoe king" of China. The soaring sales volume has infected Nike with a huge crisis.
In fact, Adie has been overtaken by Skye for a long time. Compared with Nike and Adie, who have a history of 100 years, Skye has been around for less than 30 years, and Skye means "the restless young people" on the American mainland. And it is true that young people have made great efforts. Relying on their own marketing methods, Skye does not compete with Nike's "main force". He chooses to focus on warmth rather than Nike's ideas.
In 2019, Skye announced its first quarter results, monthly and annual additions, while Skye's data is quite exaggerated. Its annual sales volume in China is up to 14 billion yuan, while the number of shoes sold reaches 19 million pairs, with an annual sales volume of 4.6 billion US dollars, about 30 billion yuan, and its stores are more than 3000 this year.
Sneer at Nike
Xiaobian tells the master a funny story, a NCAA focus game broadcast live across the United States. The media and fans are paying attention to a name - Zion Williamson.
Originally, in the "blue blood battle" between Duke University and North Carolina University in NCAA, most people expected that Duke's freshman Xi'an "angry chop" two pairs and led Duke to suppress the opponent. However, the real scenario is:
Zion only 34 seconds into the field in the first possession attack "put on" their own shoes, resulting in a right knee injury. Then he never returned to the court, leaving only the shoes that were almost stepped in half, accompanied the home fans to witness Duke's 72-88 loss.
Nike's shares fell 1.05% on Thursday in local time, with losses of more than $1.3 billion, as Zion's PG 2.5 suffered a sprain to its right knee.
And Skye is "excessive". They have published weekly in the New York Times, inserted pictures and painted several pairs of shoes, while the most central shoe has a big mouth, especially like the exploded pair of Nike, with the word "just blew it". The translation is that the explosion is over. As we all know, Nike's advertising language is "just do" It ", isn't that a pure sneer at Nike?
Faced with such a sneer, Nike can only bear it. It's really impossible to "fight back". In reality, it's a problem with its own shoes.
Die ADI
It's said that the design of some shoes of Skye is highly similar to that of ADI's "three bars" classic logo. It's suspected of infringement, and Adi sued Skye in court. But Skye has no weakness, and directly counterclaims against ADI. ADI, Nike and SKECHERS in China's current action market are all giant brands, and SKECHERS have surpassed ADI, will Nike be far behind?
Generally speaking, in the face of changing market, can keep up with the times, product details optimization, customer demand is commensurate with the important. Do you think so, master
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