Located in the bustling triangle area of the bay of quanzhou, the town of Chen taizhou in the jinjiang river is only 38.4 square kilometers. Since the reform and opening up, it has developed into the world's largest sneaker production base, Chinese shoes and the no.1 town in fujian province. There are more than 3,000 shoe enterprises and supporting enterprises, and shoe brands such as anta, 361 degrees, hildrun, elk, delhui, hengqiangmei and qiaodan are born here. Annual output of sports shoes is more than 500 million pairs, accounting for half of the national production of sports shoes, which is known as "China's shoe capital". However, it's hard to imagine that more than 30 years ago this was just an agricultural town with a per capita income of 52 yuan.
In 1979, Lin tuqiu, a villager from the village of yangdai in the town of Chen tai-cheng, the first shoemaker in jinjiang, opened his first small shoe-making workshop in his stone room with a hammer, a dining table, a pair of scissors and several household sewing machines. As a result of manual shoemaking technology threshold is low, capital input is little, village door household begins rise small workshop. In the town of Chen tai-tao, less than 39 square kilometers, thousands of small and large shoe workshops soon gather.
In 1984, Chen tai-zhen had set up more than 700 township enterprises, and the total industrial output value exceeded 100 million yuan for the first time. But "jinjiang shoes" with no brand and no quality, once encountered "brand crisis" without brand. Market atrophy, product is slow to sell, consumer complains ceaseless. As a result, the acute jinjiang people began to have a more intuitive understanding of the brand value: they decided that "without quality, there would be no market", and guided the enterprises to go the right way in creating their own brands. As the pace of reform and opening up continues to accelerate, some powerful and influential brand enterprises stand out and gradually expand, becoming a strong support of the chendai economy, and at the same time driving the rapid development of garment, chemical, leather and other related industries.
Founded in 1991, anta's annual spending on research and development rose from less than 1% of sales in 2000 to 5.7% in 2017. Ding shizhong, chairman of anta sports, said it was an important step for them to gain consumer recognition in the new retail era:
New retail important question, which you must let the consumer can afford to consumers want to buy a brand, so you want to innovate unceasingly, so why do we in the design of the global integration of so many resources to serve Chinese consumers a core problem, I think this is a very important new retail a part.
Ding shizhong, chairman and CEO of anta sports
Over the past 11 years, anta group's annual earnings rose to 16.69 billion yuan from 2.99 billion yuan in the year of the listing. In the town of Chen, many small and medium-sized shoe companies have found their own development path through continuous innovation. General manager of huafeng shoes and clothing co., LTD.
Shoes is our main business, to 2000 years later, we found that is to say the quantity of shoes though is very big, but the market competition is severe, so we can research the company decided to say, go to shoes materials in this direction development, formed the shoes one-stop production industry, so we started back increased the sole of the shoe industry, and weave, the 3 d woven shoe.
In the face of the new economic era, the development means such as branding, intelligence, internationalization, innovation and the whole industrial chain will jointly push jinjiang footwear industry forward and help the traditional industries of jinjiang to go international. At present, jinjiang footwear manufacturing enterprise has grown to more than 3000, employs 195000 people, with annual capacity of 870 million pairs of sports shoes, accounting for 40% of the total national output, 20% of the world's total output, jinjiang footwear enterprises above designated size are to form a complete set of product research and development institutions on their own, control shoe production 2000 189 many kinds of core technology, have patents.
Ding shizhong, chairman and CEO of anta sports
Over the past 11 years, anta group's annual earnings rose to 16.69 billion yuan from 2.99 billion yuan in the year of the listing. In the town of Chen, many small and medium-sized shoe companies have found their own development path through continuous innovation. General manager of huafeng shoes and clothing co., LTD.
Shoes is our main business, to 2000 years later, we found that is to say the quantity of shoes though is very big, but the market competition is severe, so we can research the company decided to say, go to shoes materials in this direction development, formed the shoes one-stop production industry, so we started back increased the sole of the shoe industry, and weave, the 3 d woven shoe.
In the face of the new economic era, the development means such as branding, intelligence, internationalization, innovation and the whole industrial chain will jointly push jinjiang footwear industry forward and help the traditional industries of jinjiang to go international. At present, jinjiang footwear manufacturing enterprise has grown to more than 3000, employs 195000 people, with annual capacity of 870 million pairs of sports shoes, accounting for 40% of the total national output, 20% of the world's total output, jinjiang footwear enterprises above designated size are to form a complete set of product research and development institutions on their own, control shoe production 2000 189 many kinds of core technology, have patents.
