In recent years, China's footwear industry has made a great development in the world economy under the leadership, from the scattered, individual, hand workshop style small industry, evolved into today has a complete industrial system of production, management, research and personnel training, has already become a powerful international competitive advantage industry.
Leather shoes industry strong development momentum showed an increase trend
According to China leather net data shows, 2014 June national leather footwear industry completed 420000000 pairs of output, a year-on-year growth of 4.77%. 2014 January -6 months, the national leather footwear industry completed a total of 2125000000 pairs of output, a year-on-year growth of 3.17%.
Since the reform and opening up, China's leather industry is developing very fast, export is also expanding. According to Chinese leather net data shows, 2014 January -6 months, the national leather leather industry completed a total export volume of 334300 tons, grow 11.28% compared to the same period. Among them, completed in June the export volume of 69100 tons, grow 8.1% compared to the same period.
For the future market prospect, some experts predict, as the shoe industry in China at present, concentration is not high, there is a huge consumer market shoes rise space, at the same time, in the national policy and resources on the leather industry to support, so the domestic footwear industry wide development space, as the upper leather shoes market will be driven by the increased situation.
Statistical data shows, 2013, Wenzhou footwear exports 5160000000 dollar, grow 10.69% compared to the same period.
In 2013, Ruian city shoe leather industry realize the industrial output value of 15300000000 yuan, an increase of 9.8%; sales output value of 15000000000 yuan, a year-on-year growth of 10.6%; export value of 5900000000 yuan, a year-on-year growth of 16.6%. Ruian city for the development of shoe leather industry better, actively preparing for the "Ruian shoes international trade city". The city will be built in Ruian City, the whole shoe industry to promote scientific and technological innovation, promote the optimization and upgrading of enterprises, enhance the surrounding area radiation ability play a major role.
The city will be built in Ruian City, the whole shoe industry to promote scientific and technological innovation, promote the optimization and upgrading of enterprises, enhance the surrounding area radiation ability play a major role. In 2013, Huidong shoe making a total output value of 27800000000 yuan, accounting for the county's industrial output value of 40%, an annual output of 920000000 pairs of shoes, shoe tax 220000000 yuan, which shoes production accounted for 90% of the total output of Huidong shoe, Guangdong Province Women's shoes production accounted for about 1/3, is a be worthy of the name "China shoes production base". In 2013, Wenling footwear enterprises 8370, a year-on-year growth of 27%, realized a GDP of 30082000000 yuan, a year-on-year increase of 7.51%; of which export enterprises 132, finish delivery value of 5566000000 yuan, the scale on 215 enterprises, realize output value of 11242000000 yuan, a year-on-year growth of 6.8%; the completion of export delivery value of 6392000000 yuan, a year-on-year growth of 1.1%.
The industry's trade exports (only according to Taizhou customs office of Wenling data) to $1157000000, a year-on-year growth of 15.9%.
The industry's trade exports (only according to Taizhou customs office of Wenling data) to $1157000000, a year-on-year growth of 15.9%. Data from the point of view, shoe production is increasing year by year, but the shoe leather production enterprise, is facing the pressure gradually increase situation.
Challenges and opportunities coexist in the domestic shoe manufacturing enterprises
With the continuous development of shoe leather market, domestic and foreign customers for shoes production enterprises product material, function and environmental standards to increase, such as a shoe enterprises purchasing more shoes environmental protection, function more, domestic enterprises will not be able to achieve the customer needs, because of differences in the quality of domestic relative to foreign resin the resin, quality products than the foreign synthetic leather produced by Bayer of Germany, if foreign resin raw materials, it will increase the cost of enterprises.
With the continuous development of shoe leather market, domestic and foreign customers for shoes production enterprises product material, function and environmental standards to increase, such as a shoe enterprises purchasing more shoes environmental protection, function more, domestic enterprises will not be able to achieve the customer needs, because of differences in the quality of domestic relative to foreign resin the resin, quality products than the foreign synthetic leather produced by Bayer of Germany, if foreign resin raw materials, it will increase the cost of enterprises. In recent years, leather raw materials prices, but also improve the quality of raw materials, rather to leather products industry has suffered huge cost pressure.
In order to alleviate the pressure, some domestic and foreign leather enterprise with leather recycling technology, use of leather scrap recovery, as well as filling crushing, "leather" after printing and PU composite processing, production of various antibacterial synthetic leather, breathable synthetic leather synthetic leather, flame retardant, wear synthetic leather products, can meet the downstream enterprises to improve clothing, shoe leather breathability, comfort, finished lower production costs in the original quality.
At present, China's per capita consumption of footwear and consumption is still low compared to developed countries. According to the National Bureau of statistics, the annual per capita consumption of city residents in China 2.5 pairs of shoes, shoe of countrywide average per capita annual per capita consumption of 1.9 pairs, compared with the developed countries USA, France, 7.3 double and 5.8 Twin / person / year there is a huge gap, so there is great potential for the development of China's leather shoes consumer market.
Future with the expansion of national disposable income of city, urbanization and national consumer market, consumers will increase the natural leather products consumption, the expected future Chinese leather shoes sales and sales will be increased rapidly.