The bell in 2018 has been ringing. Looking back at 2017, the shoemaking industry has been constantly shaken. Many shoemaking enterprises feel the chill, the twists and turns of transformation, the self redemption of delisting... The industry competition pressure is too great. Can these "Fanghua" shoes and clothing enterprises survive?
Daphne laid off thousands of employees

Revenue of core brand businesses including Daphne and shoe cabinet (mainland market) fell by 20.8% to HK $2465.1 million. The decline in sales was mainly due to the decline in sales. At present, the core business still continues the inventory clearing strategy, so the gross profit margin recorded a 50 basis point drop to 52.5%, while the operating loss recorded HK $191.1 million, narrowing by 19.2%, operating profit margin - 7.8%, falling by 20 basis points.
Sales of other brand businesses, including e-commerce business and medium and high-end brands, fell 12.3% to HK $380.9 million on a year-on-year basis, compared with HK $388.8 million on a year-on-year basis.
In 2017, the company continued to close its stores, but its losses continued to increase.
Revenue was HK $2.732.7 billion, down 19.6% from HK $3.408 billion a year earlier.
Shareholders accounted for HK $209.5 million in profit and loss, up 28.0% from HK $163.6 million in the same period last year.
Gross profit was HK $1522 million, down 19.2% from HK $1884.2 million a year earlier.
Gross margin improved by 30 basis points at 55.7%.
The operating loss was HK $205.2 million, down 17.7% from HK $249.5 million in the same period last year.
Operating profit margin - 7.5%, down 20 basis points.
There were 330 to 4570 fewer outlets, down 16.4%.
The inventory turnover days are 200 days, a decrease of 32 days.
Inventories were HK $1254.7 million, down 11.3% from HK $1414.5 million in the same period last year.
14000 employees, 1000 fewer.
Belle's struggle and redemption

Once the scenery of belle is infinite. There is a saying in the Jianghu: as long as there is a department store, there is a figure of belle. And now the scenery is not how it came to this step?
In recent years, the footwear industry has been depressed. Under the impact of e-commerce, Belle, as a traditional industry, is not immune. And Belle's delisting is largely due to its crazy expansion, the massive expansion of the number of stores, which will lay the foundation for the depression of single point output in the future. With the changes of the times, the tastes of consumers are also changing, but Belle has not kept up with the pace of the times, at least not grasped the heart of a new generation of women.
For Belle, delisting has become inevitable, but it may also be a good thing. Its helpless exit also indicates the arrival of another era, expecting to see different Belle in 2018.

The downturn of the noble birds

In recent years, the path of transformation of noble birds has been very wide. Under the condition of poor main business, they want to cross into other industrial chains. Besides the sports industry chain, it also involves professional football equipment retailers, sports fitness technology applications, E-sports anchors and professional team brokers, women's sports clothing brands and other fields. These strategies did not make it successful.
Of course, from the perspective of the shoe industry, the noble bird is not an example. On the way of seeking diversified transformation, we should also keep in mind our original intention to stabilize our position in the main business. In the transformation and upgrading, find the foothold suitable for your own brand. So what kind of noble birds will we welcome in 2018?
Pathfinder returns to outdoor main business

For Pathfinder, 2017 is a year of ups and downs. It's not hard to see that there are obstacles in transformation, personnel changes, and no breakthrough in sales of outdoor products, etc. It's not hard to see that the Pathfinder has made all the way in this year.
Since 2015, Pathfinder has implemented the upgrading of the ecosystem strategy and formed three major business groups of outdoor, travel and sports. With the transformation, however, the net profit continues to decline, making the transformation of Pathfinder more difficult.
2017 is a year when pathfinders are blocked from entering the transition period. Under the heavy pressure, the key is how to return to outdoor business. Pathfinder chooses to return to the main industry, also in order to make the company stable first and seek better development. Looking forward to the wonderful return of Pathfinder in 2018.
Baidu's "trick"

Thousands of Baidu do not do business, and it is hard to break the situation in a continuous downturn
In October 2015, baidu spent 1.2 billion to acquire Hamleys, a world-class toy retailer,
In 2017, baidu acquired about 6.31982 shares of Eaton international education with about $79.4087 million, accounting for 45.78% of the issued share capital, and the transaction was announced to be completed on August 11. Four months later, baidu sold $89.4999 million, about 12.7% higher than the purchase price of $79.4087 million. That is to say, Qianbaidu earned about $10.0912 million as a result, while Qianbaidu only earned rmb39.055 million in the first half of 2017.
In the first half of 2017, the net profit of Qianbaidu declined by 56.80% to 39.055 million yuan (RMB, the same below), the total income decreased by 5.80% to 1.416 billion yuan compared with the same period last year, the retail and wholesale shoes business decreased by 4.1% year on year, and the contracted production shoes business decreased by 49.9% year on year. During the period, a net decrease was recorded in 59 self operated retail stores with poor performance and 52 third-party retail stores.

Maybe diversification is a double-edged sword, which can bring profits to enterprises, but if the balance is not good, diversification may drag down the development of enterprises. In the transformation and upgrading of shoe and clothing enterprises, more cross-border cooperation is also around the main industry chain of shoe and clothing. Some enterprises lost themselves in the transformation, and their main business became a sideline.
No matter what kind of transformation and upgrading should not forget the original intention, win the love of consumers, return to the real needs of consumers, and bring better wearing experience to consumers.
This article comes from the network, which is organized and released by the rubber outsole roughing machine, the scribing machine, and the Unilever shoe machine